Smoked Meat on the Red Carpet: Chez Schwartz premiere
In the finest example thus far of why the Jews have and will forever rule the film industry, behold scenes from the premiere of documentary Chez Schwartz at the Toronto Jewish Film Festival tonight. As ticketholders entered the theatre, they were handed the ultimate movie snack: a hand cut smoked meat sandwich from Montreal’s legendary Schwartz’s delicatessen. The briskets were shipped in, prepped at a Toronto deli, and sliced right in front of the theatre by manager Frank Silva and counterman Joao “Johnny” Goncalves.
It was a total madhouse, but as the packed crowd of mostly exiled Montrealers took their seats. Nothing like a room full of hungry, loud, impatient Jews hyped up on salty beef with nary a black cherry in sight. But when the curtain came up and revealed a touching, warm, and ultimately wonderful portrait of what I and many consider to be the world’s best Jewish delicatessen. Shot after money shot of meat being smoked, steamed, sliced and eaten will leave any but the most ardent deli foe in need of smoked meat.
Mom with her half sandwich. The other half went to the lady in front of her, who was staring suspiciously.
I urge all deli fans to see this film. It will shortly be available on the website of the production and I am hoping to be able to sell it through this site.
