Not a day passes by when I meet someone new here in New York. The introduction usually goes like this:
“What do you do David?”
“I’m a writer.”
“What type of stuff do you write?”
“Well, I’m writing a book on Jewish delicatessens, and I also have a blog, Save the Deli.”
“Oh I love delis.”
Now, this is where the conversation goes one of two ways. They either say:
“You know, I was so happy when the 2nd Ave Deli reopened. That was the best day of my life.”
Or they say:
“It’s a shame that the 2nd Ave Deli closed. Maybe they’ll open up again one day.”
Yes. Amazingly there are plenty of people here in New York who do not know that the 2nd Ave Deli reopened last December 17th, a year ago tomorrow. I don’t know if they live in caves or aren’t really deli fans or just somehow didn’t get the word. So as you all call up the deli, visit the deli, write the deli, and send them your birthday wishes (while ordering something to support them), help spread the word. Take a friend there, send people food from there (a perfect chanukah gift), and pass around this link. The 2nd Ave Deli is open, going strong, and probably the best overall kosher delicatessen in New York City, if not the world.
Happy Birthday 2nd Ave Deli, from deli fans everywhere!