Marketing Ideas
Happy end of Pesach to you all (or at least those who can’t wait until tonight). I had pancakes for breakfast, asserting my Reforness fully.
In Toronto this week, having meetings with the publisher about marketing ideas for the book (the US meeting happened a few weeks back). I want to tap into your collective imaginations and see what ideas you all have to help promote the book. What are your thoughts for viral campaigns, guerilla marketing, stunts, events, or other fun things that we can do in October to get Save the Deli into as many hands as possible.
I’m looking for whatever you’ve got. Please email me any suggestions or post them below.
April 16th, 2009 at 8:54 am
Do you have a summary of what the book is that you can share?
April 16th, 2009 at 9:42 am
How about handing out pastrami-poppers at Spadina and Bloor, outside the JCC?
Surround it with large posters of the book cover, to raise awareness and word-of-mouth, and postcards of your sticker they can take with them, that have ordering and gifting information?
April 16th, 2009 at 12:28 pm
Maybe you can get Trump’s Aprentice show to do a fund raiser using your book..Which team can sell the most.
How about an ad on the Food Network.
Your book has to be better than “Why Do Men have Nipples” so I suspect that you shouldn’t have any problems getting on the New York Times Best Seller List (unless the NYT folds)!
Good Luck David and I look forward to reading your book in the fall.
Mark
April 16th, 2009 at 6:02 pm
So authors do book signings, right? Shouldn’t you do your at pre-eminent deli’s across North America? Who needs Border’s and Barnes & Noble when you can have Schwartz’s in Montreal, Manny’s and the Bagel in Chicago, Corky & Lenny’s in Beachwood, Art’s, Langer’s and Nate & Al’s in LA and untold others.
April 16th, 2009 at 7:26 pm
The big news in the States right now are the so-called “Tea Parties.” Make it a protest, with speakers and picket signs, and call it a “Pastrami Party.” This might not work in Canada.
Stage hamantashen-latke debates & invite the media.
April 23rd, 2009 at 11:42 pm
As part of your tour, try to get on the Daily Show. Jon Stuart will have a field day with your book and probably move a few thousand for you, too.
April 28th, 2009 at 4:22 am
Get fellow bloggers and Tweeter (on twitter) to move it for you. It’s amazing how fast news travels that way. I volunteer to participate!
May 28th, 2010 at 1:32 am
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
July 29th, 2011 at 1:26 pm
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