So things are moving along as the buzz for Save the Deli builds.
First, this weekend was the Book Expo America, the industry’s giant sales tradeshow, where book buyers meet publishers, and place their orders. My US publisher, Houghton Mifflin Harcourt, had their lunches during the conference catered by the 2nd Ave Deli. They did so well, they needed to restock their table, because editors, writers, and sellers were going crazy over the pastrami.
My friend Mark Lamster was there, and he got a copy of the book. He put it as the top book to read this year!
Save the Deli, by David Sax (Harcourt, October). The pastrami sandwiches from the Second Ave. Deli were hands down the best promotion at BEA, but even without them this would be at the absolute top of my reading list. As a connoisseur of deli (and descendant of one of NY’s great deli dynasties) I’ve been looking forward to this book for some time. And having noshed with the author myself on many an occasion, I can vouch that he knows his appetizing—even if he’s Canadian.
Lamster’s family used to own New York’s Fine and Schapiro’s and he’s the most bona fide New York Jew I’ve ever met (like a cross between Woody Allen and a walking kishke). You should definitely pick up a copy of his upcoming book, a fascinating history of master artist, spy, and sexpot Peter Paul Reubens, titled Master of Shadows. We keep thinking of doing a talk about the link between Reubens and Ruben’s (Sandwiches). Maybe the Met and Carnegie can co-sponsor.
Finally, last night was the Jewish Book Network event, which I described in my previous post. Needless to say that Save the Deli was a hit. I hope to see you all in Ann Arbor, Detroit, Houston, Dallas, Austin, and the Jerz!
Here’s a pic from the event.