Save the Deli

Atlantic Food Blog #4 “The Search for Real Rye”

Food.TheAtlantic.com October 8, 2009

Anyone with even the faintest knowledge of construction knows that a house is only as good as the quality of its foundation. You can build golden McMansions to the sky, stock them with plasma screens and granite countertops, four-car garages and modernist furnishings, but if the foundation is shaky, you might as well be living in a tarpaper shack. So why should a sandwich at a Jewish delicatessen be any different?

There’s a crisis in the Jewish deli, and it starts at the bottom: the rye bread. Simply put, most of the rye bread at delicatessens around America is not worth the effort it takes to chew. Of all the ryes I tasted in my global research into Jewish delicatessens, none were more disappointing than the supposedly legendary New York rye. The bread at such landmark delis as Katz’s or the 2nd Ave Deli is a disgrace, and the delis’ owners readily admit to it. The crusts are limp, the centers dry, and there is hardly any yeasty aroma to account for. It falls apart under any real stress, leaving you with a handful of greasy meat and mustard. If the finest musicians in the world shine on the stage at Carnegie Hall, doesn’t the finest pastrami in New York deserve a canvas to make it sing?

Real Jewish rye, made with a large percentage of coarse rye flour, hasn’t existed for years in New York. Most so-called “rye” is made from white flour, tossed with a few caraway seeds, and diluted with just enough rye flour to legally call it rye bread. The change came about during the postwar era, when white flour became cheaper, and easier to preserve, than rye flour. Industrial bakeries, such as Levy’s, hooked many on the taste of a packaged, pasteurized rye bread with their famous slogan “You don’t have to be Jewish to love Levy’s Real Jewish Rye.” That the bread paled in comparison to traditionally-baked loaves wasn’t the point. It was hip, it was cheap, it could last longer. Jewish eaters followed suit. As independent Jewish bakeries succumbed to their larger, industrial competition, quality rye bread disappeared from delicatessens.

Sadly, most New Yorkers don’t know the difference between good and bad rye bread anymore. They still believe in the superiority of their ryes and foolishly boast about the supposedly magical New York tap water, which is about as relevant to the quality of rye bread as animal sacrifice is to synagogue worship.

But in my voyages across America, I did manage to encounter traces of what great Jewish rye once tasted like. I had it in Los Angeles, where the warm, heavily seeded rye at Langer’s delicatessen perfectly cradles the world’s finest pastrami sandwich. I had it at Kaufman’s, in Skokie, Ill., where the heavy dredging of cornmeal and wallop of sourness told me that rye was not a bread which stands in the background.

The best ryes, though, came from Detroit, where the process of double baking rye bread was pioneered. Back in the 1950s, a former U.S. army cook named Jack Goldberg opened up the Stage & Co. Delicatessen in Detroit and later West Bloomfield, Mich. Wanting fresh rye bread but encountering the logistical hurdle that bread delivered that morning would be cool by lunch, Goldberg devised a solution. He ordered his rye breads partially baked (about 80 percent done). Then, before the lunch rush, Goldberg placed the bread in a hot oven, finishing it off for 20 minutes. The result was a warm loaf with a thick, rustic crust on the outside. Rather than put this through a claw-like bread slicer (which cuts thin pieces of bread), Goldberg cut each hot loaf fresh to order, on a deli slicer, in pieces about an inch thick.

Double-baked rye soon distinguished the Stage & Co. from the competition, and the practice spread to just about every single Jewish deli in the Detroit area. One of the best is at Zingerman’s, the multimillion-dollar food emporium that began as a small deli. The Zingerman’s Bakehouse makes a traditional Jewish rye with far more rye flour than most anywhere else in the country.

So how does it taste? Like no rye you’ve ever had.

I first experienced double-baked rye at the Bread Basket, a small chain of Detroit delicatessens, with Sy Ginsberg, the corned beef king of Michigan and much of the Midwest. As the waitress set down a sandwich of Ginsberg’s trademark corned beef in front of us, I was equally impressed with the bread. It had a darker flecked color to it (the rye flour), with a golden crust that reminded me of good sourdough. The crumb was warm to the touch, and the heat of the oven had released a tangy perfume of yeast. It felt like a little pillow in my hand, cradling the tender corned beef slicked with mustard. The crust had crackle and chew, the crumb was soft and doughy. It tasted like rye bread ought to. Unfortunately for those of us living outside Motown and its suburbs, double-baked rye is rare. Some delicatessens in Los Angeles, such as Brent’s, Langer’s, and Greenblatt’s, deploy it with great skill. So does 3G’s Gourmet Deli in DelRay Beach, Fla. But elsewhere we’re forced to accept shoddy slices of dry, thin, lifeless, and often stale white bread masquerading as rye. If we’re going to save the deli, let’s get the foundation right first.

To learn about the five qualities of great rye bread according to Zingerman’s founder Ari Weinzweig, click here.

5 Qualities of Great Rye Bread by Ari Weinzweig

The bottom line with Jewish rye bread is how it tastes. And it shouldn’t taste like white bread or white bread with caraway seeds. Rye bread should taste like rye. A touch of sour, though nowhere near that of say, San Francisco sourdough or even the German rye breads.

Rye has a deep flavor, a flavor of the earth, a flavor full of character, a flat feel on the back of your tongue that gradually fills your whole mouth. And it should be chewy. Both crust and crumb should work your jaws. On a perfect day the crust should crackle. Other days it’s just gonna help keep your jaws in shape.

If a baguette is the high note of bread, then rye bread is the bass. Steady, delicious, never wavering, it’s rooted in the soil of northern Europe. Its sturdy texture and lightly sour flavor provide the perfect pairing for a thick schmear of cream cheese or sweet butter. Good rye has guts. And it’s really, really good.

Based on everything I’ve learned here’s what actually goes into a good Jewish rye bread:

#1 A Good Rye Sour Starter The old-style, Jewish rye starter is made by taking the previous day’s fully baked rye bread–what our bread mentor Michael London and the bakers of the era in which he grew up used to straightforwardly call “old.”

The general wisdom, of course, is that the consumer can’t tell the difference. We’ve never agreed with that, and I certainly don’t think it to be true about the rye bread. But others don’t always agree. Michael told me the story of running into one of the guys whose family had one of the best old-time Jewish bakeries in the City. To Michael’s taste, though, the bread wasn’t as good as what he remembers. So Michael, who’s rarely afraid to hold back his opinions, asked if he was still using the old-style starter. “Nah!” he said forcefully. “Nobody knows the difference!” And then, Michael said, “He took out this wad of bills, waves it front of me says, ‘Remember Michael, this is your best friend.’”

Yikes. That’s a bridge I don’t ever want to cross. Keeping the rye bread and its crust and flavor intact is not a ball I want to let drop. There’s so little left–the Bakehouse is the bridge that people can walk over to cross back to the way bread was when Michael was growing up!

#2 Use Rye Flour To make a traditional Jewish rye bread we had to get back up to a decent level of rye flour. Roughly that seems to settle in at about 20 percent rye, 80 percent wheat. This is roughly the ratio that George Greenstein uses in his very good book, Secrets of a Jewish Baker, and it’s what’s worked well for us here for so many years now. (By contrast, most commercial Jewish rye could have really no more than four or five percent!)

#3 Bake on the Hearth To get the right texture of the bottom crust we wanted to bake on stone. This isn’t just a matter of nostalgia for stone ovens of days gone by. It really does make a difference.

#4 Steam Steam in the oven is an essential part of the crust that makes good rye. Steam allows the skin of the “just slid into the oven” dough to expand as it starts baking, which keeps your crust from splitting open. Without the steam it just isn’t the same. Together the hearth and the steam work to make for a chewy, amber-colored crust that gives your jaws a solid workout.

#5 Time More time for dough development means more flavor in the finished bread. We run what I’d guess is about twice as long for the rye at the Bakehouse as most commercial bakeries do

9 Responses to “Atlantic Food Blog #4 “The Search for Real Rye””

  1. David Sax Says:

    This is David here, with additional info to add. I haven’t given enough credit to Al Langer for his contribution to Double Baked Rye history.

    As Norm Langer just wrote me:

    “My Dad started double baking the rye bread when he opened Langer’s in 1947. (350 degree oven for approximately 30 minutes). He started it because the Deli he opened in Palm Springs in the early 40s did not have a Jewish Bakery. It was 80-85% baked. He had the bread brought in by Greyhound bus.”

    So there you go…the West Coast rye maven. May he and Jack Goldman be baking toasty ryes in heaven.

  2. David Rosenberg Says:

    I agree with David that most bread called “Rye” is dreck. Quality, though, is in the mouth of the betaster, and most people do not know or have forgotten what the real enchilada tastes like. Just think about the downhill slide of the real bagel of my youth to the current confection, the modern “bagel”. Here in the NY area, specifically in Northern NJ, there are two commercial bakeries that make a reasonable rye.

    The first is Pechter’s, in Harrison, across the river from Newark. They make several ryes, including a commercially wrapped sandwich rye with few caraway seeds (or none), slightly crisp crust, pale odor of yeast and malt. They also make an excellent Russian rye with plentiful traditional caraway seeds in the bread and, if you like, Russian caraway on the crust. The crust is chewy and the bread is rich in aromas of sourdough and rye flour. What you want to do is visit their retail outlet and buy a WHOLE 7 LB Russian Rye. They’ll slice it for you, if you like and then you can divide each slice in 1/2 for a perfect sandwich foundation.

    Also in Newark is Paramount Bakery. They are actually Italian owned and operated, but make a very nice rye which is slightly darker in color than the Pechters. There is no retail shop, so you’d have to call them to get the names of retailers.

    Both of these bakeries use, AFAIK, “altus” which is starter from the previous day’s batch. It’s the yeast in the beast.

  3. Ken Says:

    Great piece!

    Its nice to finally hear what those of us who grew up in the Detroit area have been saying about our deli bread for years. I grew up just a mile from the Bread Basket and the (Oak Park) Stage and their breads set the standard. I was shocked at how bad the bread was at Katz’s and Second Avenue when I was in NYC.

    I am now on the west coast, and while Stage has helped open up Goldberg’s Famous just outside of Seattle, their bread has been hit and miss. At one point, it seemed like they were serving double-baked rye just like in Detroit, but lately the bread has not been quite as good.

    I guess hope springs eternal for good rye bread, just like it does for good seven-layer cake – another Detroit specialty. I couldn’t convince you to “Save the Bakery” could I? Star Bakery is just around the corner from the Bread Basket and its full of the most wonderful baked goods that you could imagine.

    Keep up the good work. I hope your book tour brings you to the Pacific Northwest. Explaining a good Jewish deli to many locals is like describing jazz. Perhaps you can better convey what it’s all about?

    –Ken

  4. David Says:

    Check out Orwashers in NYC http://www.orwasherbakery.com/

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  9. martin vogel Says:

    I bought half baked rye from 3 g’s in Delray. I need to know how to finish the baking process.
    thank you

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