This just in. Word from the deli world that Hebrew National is discontinuing their branded deli mustard, due to declining sales.
A letter from Hebrew National’s corporate owners ConAgra stated the following to delis on April 30th:
Due to declining sales, we will be discontinuing production of our Hebrew National branded mustard. The following three SKUs will no longer be available for sale as of May 1st, 2010:
• 74956-18512 HBN 4/1GAL DELI MUSTARD
• 74956-18507 HBN 12/12OZ SQZ BTL. DELI MUSTARD
• 74956-18517 HBN 12/24OZ DELI MUSTARD
This is just one more move away from traditional deli for Hebrew National. Since its purchase by food industry giant ConAgra in 1993, traditional deli products have disappeared on a regular basis. ConAgra wants to sell hot dogs to Cosco and Sam’s Club, not pastramis to small delis. Deli industry insiders say its only a matter of time before Hebrew National moves out of the deli business entirely.
Such a shame.