“Nosh in My Backyard!” from the New York Observer
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With the reopening of the 2nd Ave Deli on everyone’s tongues, the articles are starting to appear fairly regularly. I missed this one from last week, which doesn’t make any sense, as I was actually quoted in it. The piece, called “Nosh in my Backyard!Veteran Deli Eyes Newcomer” was written by Chris Shott, and concerns the effect the new 2nd Ave Deli will have on longtime Murray Hill staple Sarge’s New York Delicatessen. Sarge’s is a beloved institution in its own right. They pickle and smoke their meats in store (something rarely found in New York these days), and have a strong local following.
Sarge’s was founded by another Abe…Sgt Abe Katz of the NYPD. It’s a family owned and operated place open all night, and its devotees swear by it. What effect the 2nd Ave Deli will have on its business remains unseen, but I personally think it could be positive for both of them (see my comments in the article).
Heirs of the hallowed Second Avenue Deli, which shuttered its original East Village location during a 2006 rent-hike dispute, are now encroaching upon Sarge’s turf, with construction well under way to reincarnate the fabled eatery in the space of a former tapas joint on 33rd Street, nearest the corner of Third Avenue. Once it opens, the new location threatens to set up a head-to-head scrum for bragging rights as the area’s knish capital, pitting against one another two of the city’s enduring delicatessen clans, both of whose founding patriarchs, it turns out, happened to be named Abe.
Sarge’s New York Delicatessen
548 3rd Avenue
New York, N. Y. 10016