Start Spreading the Jews

Well folks, a Jewish new year is almost upon us, and as I prepare to drown in a glorious sea of brisket, meatballs, honey cake, apples, honey, gefilte fish, gehakte liver, rugelach, and a decent helping of family fed grief, change is about. As of Thursday, Save the Deli will be relocating to New York City!

Yes folks, I’ll be moving to New York, at least for a few years, because the book will be out next year, and there’s plenty of work to do. But also because nowhere needs Save the Deli more than New York. The city where the modern Jewish deli began, the city where delis once numbered in the thousands, is now the city most in need of a deli revival. It began with the 2nd Ave Deli but it cannot end there. And so, duty calls. Off to the Big Apple with a jar of mustard and a taste for knishes. What a perfect way to start the new year.

Shana Tova to you all.