Back in San Fran
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Always great to be in San Francisco. Every time I’ve come here in the past few years for deli business, I find the sun shining and the city as awesome as ever. I’m here to speak at the city’s Jewish Community Center tonight. Come on out! Details Here.
Opened up my morning Chronicle today and found an article about me in it. Not bad.
David Sax: ‘Save the Deli’ a call to arms
Thursday, January 28, 2010
You don’t have to be Jewish to appreciate the Jewish delicatessen, but it helps. Being raised on deli food, however, creates a different relationship with the cuisine.
Just ask journalist David Sax.
“I grew up loving delis and eating at them with my family,” Sax says. “It wasn’t something that was overt; it was just something we always did.”
In his book “Save the Deli,” Sax examines the decline of deli culture, looking at the causes, effects and possible solutions. Despite being a lifelong lover of kugel and knishes, he wasn’t aware that delis were in danger until he and a friend began working on a paper in college.
“When I was researching that paper and speaking to a couple deli owners that I knew, they were telling me that the business was going out and people were having trouble surviving,” he says. “I never realized it was imperiled until I was looking into it.”
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